"Continuously map the language users actually type against your content inventory. Because the disconnect between what people seek and what you’ve published is where growth hides."
"Segment by query, device, geography, and page before making changes. Because the right question prevents the wrong fix."
"Compare across multiple tools and timeframes, layering context from experience. Because tools show symptoms, but only judgment reveals the underlying condition."
"Mirror the phrasing, structure, and logic of the query journey. Because the algorithm favors answers that feel like the natural conclusion of the search."
"Continuously map the language users actually type against your content inventory. Because the disconnect between what people seek and what you’ve published is where growth hides."
"Segment by query, device, geography, and page before making changes. Because the right question prevents the wrong fix."
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